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Research

Visitor Profile Research

Refine strategies to market effectively to your visitors

Audience Identification & Personas Research

Identifying travel segments and personas is a critical foundation for travel and tourism brands.

Brand Research

Differentiate your brand through custom insights.

Creative Testing

Consumer preferences are constantly evolving, and regularly testing your creative strategies ensures travel brands stay relevant and potential travelers stay engaged.

Economic Impact Analysis

Economic impact analysis is an opportunity to measure how the community flourishes under the influence of travel.

Express Explore: Video Insights

Quickly explore insights directly from your audience’s perspective.

Marketing Asset Evaluation

Quickly identify gaps, find ways to improve efficiency, or test new concepts or designs.

Resident Sentiment Research

Dive into the community’s needs with resident sentiment

Return on Investment

Capture the heart, mind, and imagination of potential travelers.

Strategic Planning Research

Strategic research is essential due to the dynamic and competitive nature of the travel and tourism sector.

The State of the American Traveler Study

Tracking how Americans think, feel, and behave when it comes to travel

Website Usability

The website is the foundation for the overall marketing strategy, and it is essential to know how your audience perceives it.

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Reports
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