Research
Audience Identification & Personas Research
Identifying travel segments and personas is a critical foundation for travel and tourism brands.
Creative Testing
Consumer preferences are constantly evolving, and regularly testing your creative strategies ensures travel brands stay relevant and potential travelers stay engaged.
Economic Impact Analysis
Economic impact analysis is an opportunity to measure how the community flourishes under the influence of travel.
Express Explore: Video Insights
Quickly explore insights directly from your audience’s perspective.
Marketing Asset Evaluation
Quickly identify gaps, find ways to improve efficiency, or test new concepts or designs.
Strategic Planning Research
Strategic research is essential due to the dynamic and competitive nature of the travel and tourism sector.
The State of the American Traveler Study
Tracking how Americans think, feel, and behave when it comes to travel
Website Usability
The website is the foundation for the overall marketing strategy, and it is essential to know how your audience perceives it.