Audience Identification & Personas Research
Identifying travel segments and personas is a critical foundation for travel and tourism brands.
Economic Impact Analysis
In a world of political uncertainty, having reliable data on the financial return you bring to the community is crucial. Our staff economists can conduct Economic Impact studies of an entire industry, as well as micro-level entities, such as events, venues, sports and attractions.
Economic Analysis
Economic impact analysis is an opportunity to measure how the community flourishes under the influence of travel. This means that reliable economic estimates are paramount to the health and vitality of the destination and travel brands. Future Partner’s economic modeling can be applied to industry, events, venues, sporting franchises, and/or attractions to provide valuable strategic planning.
Future Partners can help travel brands and destinations recognize the potential for positive change.
Our economic impact model develops conservative, defensible estimations in addition to applying our proprietary research methods to profile visitors and attendees.
Travel brands seek economic impact to gather estimates on
- attendance to non-ticketed events
- spending per person and per day
- detailed spending categories such as lodging or food and beverage
- total tax revenues
- jobs created or sustained
- workforce development
- community standards of living
- sustainable industry development
Understand the economic impact of promoting industries, events, venues, sporting franchises, or attractions to provide valuable long-term strategic planning insights and resource investment allocation. Reliable data on the financial return and vitality of the travel industry in your community is paramount to many organizations. With economic impact analysis, travel brands and destinations create and realize opportunities.
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