Future Partner’s extraordinary data integrated with the power of AI
FPAI draws not just on our proprietary traveler and meeting planner research, but on decades of Future Partners’ analytical expertise, so it thinks like a strategist, not a standard chatbot.
The Research & Insights Behind It
Research Intelligence & Insights to Fuel Business Growth.
FPAI is powered by Future Partners’ proprietary research on American travelers, Global Inbound Travelers, and Meeting Planners designed from the ground up for the travel and tourism industry.
Monthly Survey of 4,000+ Adult American Travelers
Annual Survey of 12,000+ Global Travelers across the Americas, Europe, Asia, and the South Pacific
Annual survey of 1,000+ professional meeting planners who have destination selection decision making authority
To enhance your instance of FPAI, Future Partners can ingest your own custom research reports so your team can dive deeper into the implications of the findings
What You Can Do
Three things your strategy team can start doing tomorrow
Walk through the capabilities travel and tourism leaders use most, each one designed to replace a slow, expensive research process with an instant, intelligent answer.
Use Case 01: Demand Signals
See demand before it hits your booking curve
FPAI surfaces early demand signals from real traveler sentiment data updated monthly so your revenue and strategy teams can act ahead of the market. Segment results by age, household income, or region to pinpoint which audiences are driving momentum.
Sample Query:
“Based on sentiment data trends, what can you tell me about travel demand and volume for the remainder of 2026?”
- Leisure travel intent among HHI $100k+ is up 9 points YoY, with strongest signals in Q3
- Western and Southeastern markets showing accelerated recovery in group travel consideration
- 35–44 segment driving outsized growth in international consideration vs. prior cycle
Instead of reacting to booking curves, you’re seeing demand build before it hits your comp set.
Use Case 02: Audience Intelligence
Know your audience better than your assumptions do
Planning a campaign for solo travelers? Luxury seekers? Adventure families? FPAI pulls real behavioral data on any traveler segment such as their motivations, media habits, planning timelines, and destination preferences so your messaging is built on evidence, not intuition.
Best for: Brand strategists, content teams, agencies, media companies
Sample Query:
“What marketing intelligence can you surface about solo travelers?”
- Solo traveler segment has grown 18% in intent share since 2022, led by women 28–45
- Authentic local experience is the #1 decision driver, outranking price and convenience
- Digital content consumption is 2.3x higher vs. average traveler during planning phase
Trend reports tell you what happened. This tells you what’s happening and where it’s going.
Use Case 03: Brand Performance Tracking
A living brand tracker for your destination
Track how visitors and potential visitors perceive your destination over time and see how you stack up against competing markets. No more waiting six to twelve months for a brand health study to confirm what has already changed.
Best for: State Tourism Offices, DMOs, destination marketing agencies
Sample Query:
“Tell me how Nashville’s brand performance has tracked over the last two years. Highlight the most meaningful changes.”
- Consideration scores up 12 pts among 35–54 urban travelers since Q1 2023
- Culinary and music associations strengthened; value perception softened in recent quarters
- Competitive gap vs. Austin narrowed by 7 points in the past 18 months
A brand tracker and competitive intelligence tool in one. Always on, always current.
Why FPAI?
It is Purpose Built to Give You Sharper Answers, Smarter Strategy, and Faster Decisions.
Investment & Subscription Tiers
FPAI Base Tier
Tap into the pulse of the American traveler. This tier gives you full AI-powered access to The State of the American Traveler, including consumer travel behaviors, media consumption, and destination-specific ratings and perceptions from real U.S. travelers. With 75M tokens per month (about 75 conversations), you get fast, data-backed answers to guide your marketing, product, and destination strategy — all grounded in our proprietary longitudinal research.
$1999/month*
FPAI Pro Tier
Go deeper, ask more, and learn about your highest spending impact audiences. FPAI Pro includes everything in Base, plus exclusive access to our Meeting Planner Research and Global Traveler Research — so you can understand not just American travelers, but the meetings market and prospective visitors coming from abroad. With double the monthly tokens (150M, roughly 150 conversations), you get more room to explore, compare, and dig into the data without hitting a wall.
Upgrade to Pro if you need:
- Insights on meeting and event planners’ decision-making
- Visibility into international traveler perceptions of U.S. destinations
- More conversations per month to support bigger teams or heavier research needs
$3499/month*
FPAI Custom Tier
Enhance FPAI and the strategic insights it generates for your business/destination by loading it with your own custom research reports.