Quickly evaluate web performance
Using a two-prong approach, Future Partners conducts testing via online panels and in-depth interviews with a representative sample of users and travelers. These groups are asked to participate in simple tasks and provide input while performing. This creates an opportunity for fast, immediate improvements that have a great impact on the overall marketing strategy of the travel brand.
A website usability study focuses on:
- Time on task. How long does it take to find the information and complete the task?
- Accuracy. Can important tasks be completed smoothly and without mistakes?
- Emotional response. How do users respond to the website?
