The State of the American Traveler Study
The State of the American Traveler is a powerful monthly tracking study that provides the latest insights into American travel sentiment, behaviors and motivations and monitors critical indicators of the travel outlook. Available as a dynamic, on-demand online reporting tool, organizations are able to view their travel brands and audiences in a rich context and get predictive trends to amplify and adapt marketing strategy.
About The State of the American Traveler
The State of the American Traveler study surveys a new, representative sample of 4,000 adult American Travelers each month. In addition to key tracking questions, the questionnaire is regularly adapted to include the most pressing questions travel marketers face. It is one of the longest running studies of its kind, with historical data going back as far as 2006.
Key Insights
This study is specifically designed for organizations seeking up-to-date information on the American travel landscape, American traveler profiles, and how to best market to them, including:
- Travel Sentiment—across Leisure, Business, Convention and more
- Trip Behaviors
- Media Consumption Habits and Travel Planning Behaviors
- Demographics + Psychographics
- Destinations and Travel Brands Visited, Used and/or of Interest
The State of the American Traveler Insights Explorer Tool—On-Demand, Customizable Market Intelligence
You can purchase access to The State of the American Traveler Insights Explorer, a robust, customizable reporting tool with dynamic filters and presentation-ready export features, which can take your understanding of your customers, your predictive abilities, and your growth strategies to new heights. Explore more ->
Monthly Livestream Presentation
Travel brands, DMOs, other travel industry professionals, marketing agencies, and media are invited to attend our free The State of the American Traveler livestreams we hold on the second Wednesday of each month, in which we present the latest findings on American traveling consumers’ perceptions, motivators, and behaviors followed by a thought-provoking discussion on the latest trends and topics impacting travel. Join us!
Presentation decks and recordings are available in our on-demand library.