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Travel brands, specifically destinations, that are interested in how to engage with TikTok users and use short-form video as a medium for their own marketing efforts can build strategies for success with this first-of-its-kind report.

Best Practices in TikTok Content

First of its kind study on how hotels and attractions can work together to spur additional economic activity within a community.

Hotel and Attraction Partnership Research

Capture the attention of luxury-seeking travelers and craft your strategy with actionable recommendations.

American luxury travelers are dramatically different from their non-luxury counterparts. They have different travel motivators, they travel more frequently, and spend not only more, but differently as well.

The American Luxury Traveler

Level up meetings and events with this one of kind research that explores specific and targeted feedback from meeting planners on how travel brands’ advertising and marketing tactics are perceived and understand the trends in consideration and planning.

Future Partners paid research coop offers destinations insight to explore advertising tactics and how to expand their meetings business directly from meetings and events planners.

The CVB and the Future of Meetings Industry Research

American travelers’ lodging preferences to define marketing strategies. Explore travel sentiment, behavior, media consumption & demographics to customize your approach based on accommodation preferences.

Expansive lodging report on American travelers' demographics, travel sentiment, and behavior media preferences specifically in the context of their most recent trip lodging type.

The State of the Accommodations Sector

The State of the American College Student study provides actionable insights for colleges and college towns into the lifestyle priorities and experiences desired by current and prospective college students.

The State of the American College Student

The State of the American Traveler is a powerful monthly tracking study that provides the latest insights into American travel sentiment, behaviors and motivations and monitors critical indicators of the travel outlook.  Available as a dynamic, on-demand online reporting tool, organizations are able to view their travel brands and audiences in a rich context and get predictive trends to amplify and adapt marketing strategy.

The longest-running survey of American travelers with monthly updates into their perceptions and expectations.

The State of the American Traveler Study

The State of the International Traveler offers an in-depth look at international travelers from 16 different feeder markets, their international travel plans for the future, their likelihood to visit the U.S., motivations for traveling, and how to best reach these likely international travelers.

The State of the International Traveler Study

A transformative tool that refines travel brand’s approach to capturing hearts, minds and market share. Future Partners’ Traveler Passion Profiles identifies the pulse of success that beats in sync with understanding the passions that propel travelers forward.

Travel Passion Profiles

Explore travel topics including American and International travel preferences, exclusive meeting planner market research, travel passions, and exclusive looks at future travel trends and preferences.