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The State of the American International Traveler

The State of the American Traveler November 2024

American international travelers are a lucrative and highly marketable segment. They are highly motivated by a strong desire for new experiences and cultural understanding.

The State of the American International Traveler—Key Insights & Trends

Americans plan to increase their trip volume over the next year. When it comes to the upcoming holidays, more than 40 percent of American travelers have trips specifically planned for these.

Americans plan to increase their trip volume over the next year. When it comes to the upcoming holidays, more than 40 percent of American travelers have trips specifically planned for these. Thankfully, despite being a national election year, it does not appear that politics will pose a widespread challenge to family holiday time.

The State of the American Traveler in October 2024 -- Elections, Holiday Travel, and Media

The State of the American Traveler in October 2024—Holiday Travel, Election (non) Impact, Increasing Travel Volume and Budgets

Overnight trip volume surpasses 2023, but how are American travelers paying for it?

American travel remains strong, both as a priority and a budget item. But how does travel fit in with inflation and are Americans using credit or buy now, pay later to have the travel experience they desire? Future Partners explores.

The State of the American Traveler in August 2024—Spending

The State of the American Traveler in Aug 2024 -- Financing Travel, Destination Consideration Sets, Summer Travel Volume

In this edition, we're exploring pricing pressures, generational differences in media, and outdoor enthusiasm.

Future Partners explores pricing pressures, generational differences in media, and outdoor enthusiasm.

A Look at Important Traveler Segments—From Gen Z to Outdoor Enthusiasts

American travelers close out a monster 2024 Summer travel season with a healthy financial outlook, record anticipated travel budgets, trips planned for Fall, a strong attraction to international destinations, a keen eye on destination safety, and longer trip-planning windows.

American travelers close out a monster 2024 Summer travel season with a healthy financial outlook, record anticipated travel budgets, trips planned for Fall, a strong attraction to international destinations, an keen eye on destination safety and longer trip-planning windows

The State of the American Traveler in September 2024—Sentiment Strong Heading into Fall, Record Travel Budgets, Safety Matters, Trip Planning Windows Increasing

Air travelers are more excited, spend more, and take more trips than the average American traveler. If your brand isn’t targeting them, you’re missing out on a high-value, loyal, and lucrative audience.

Air travelers are more excited, spend more, and take more trips than the average American traveler.

American Traveler Air Trends in 2024

Summer travel surges with 50.7% of travelers reporting they have at least one trip planned in July and/or August.

While concerns about flight cancellations have dropped since last summer, road trips still dominate trip volume with 72.1% of American travelers reporting the car as their mode of transportation for their most recent trip. When it comes to moving towards high-tech cars, safety and infrastructure are top concerns.

The State of the American Traveler in July 2024—Road Trips, EV Travel LatinX Travelers

Explore the latest travel insights to define your travel marketing strategy.