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The Appeal of Emerging Travel Trends

Christmas & New Year’s Travel, AI Interest Outpacing Usage

Americans plan to increase their trip volume over the next year. When it comes to the upcoming holidays, more than 40 percent of American travelers have trips specifically planned for these. Thankfully, despite being a national election year, it does not appear that politics will pose a widespread challenge to family holiday time.

The State of the American Traveler in October 2024 -- Elections, Holiday Travel, and Media

The State of the American Traveler in December 2024—Christmas & New Year’s Travel, AI Interest Outpacing Usage

Fall Travel Rates, Holiday Travel Outlook, Movie Motivation, TikTok Still Rules GenZ

Americans are headed abroad in record numbers. They seek new experiences and cultural understanding. Learn how to attract internationally traveling Americans to your destination.

The State of the American International Traveler

The State of the American Traveler November 2024

American international travelers are a lucrative and highly marketable segment. They are highly motivated by a strong desire for new experiences and cultural understanding.

The State of the American International Traveler—Key Insights & Trends

Americans plan to increase their trip volume over the next year. When it comes to the upcoming holidays, more than 40 percent of American travelers have trips specifically planned for these.

The State of the American Traveler in October 2024—Holiday Travel, Election (non) Impact, Increasing Travel Volume and Budgets

Overnight trip volume surpasses 2023, but how are American travelers paying for it?

American travel remains strong, both as a priority and a budget item. But how does travel fit in with inflation and are Americans using credit or buy now, pay later to have the travel experience they desire? Future Partners explores.

The State of the American Traveler in August 2024—Spending

The State of the American Traveler in Aug 2024 -- Financing Travel, Destination Consideration Sets, Summer Travel Volume

In this edition, we're exploring pricing pressures, generational differences in media, and outdoor enthusiasm.

Future Partners explores pricing pressures, generational differences in media, and outdoor enthusiasm.

A Look at Important Traveler Segments—From Gen Z to Outdoor Enthusiasts

American travelers close out a monster 2024 Summer travel season with a healthy financial outlook, record anticipated travel budgets, trips planned for Fall, a strong attraction to international destinations, a keen eye on destination safety, and longer trip-planning windows.

American travelers close out a monster 2024 Summer travel season with a healthy financial outlook, record anticipated travel budgets, trips planned for Fall, a strong attraction to international destinations, an keen eye on destination safety and longer trip-planning windows

The State of the American Traveler in September 2024—Sentiment Strong Heading into Fall, Record Travel Budgets, Safety Matters, Trip Planning Windows Increasing

Explore the latest travel insights to define your travel marketing strategy.