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The State of the American Traveler in July 2024—Road Trips, EV Travel LatinX Travelers

The CVB and the Future of the Meetings Industry

Meeting planners share insights to help level up your meetings and events game.

Future Partners' unique research on meeting planners to identify recommendations for working with meeting planners and evaluate marketing and advertising tactics.

The State of Meetings

The State of the Meetings Industry - 2024

Technology in travel planning is critical -- examine American traveler preferences for AI, influencers, VR, video, and more.

The way American travelers use technology is constantly in a state of shift. Explore the most recent and up-to-insights to reach travelers effectively through AI, VR, influencer marketing and more.

U.S. Traveler Technology Trends

Travel Plans in the Digital Landscape -- Tech Trends Powered by The State of the American Traveler 2024

High trip expenses continue to irk American traveling consumers, but it's not getting in the way of a sizzling summer travel season.

More than 73 percent of American travelers say they will take at least one leisure trip over the next three months, with nearly 30 percent reporting a trip planned for the Fourth of July holiday alone.  International travel appears to hold strong with just over three in ten American travelers planning trips.

The State of the American Traveler in June 2024—Bustling Summer Travel Season, Fourth of July Trip Plans, Pet Travel

The State of the American Traveler in June 2024 — Bustling Summer Travel Season, Fourth of July Trip Plans, Pet Travel

Explore marketing strategies for traveler segments for the State of Louisiana.

Video Use Case: Exploring Travelers with Accessibility Needs

The State of the American International Traveler

With Americans increasingly traveling abroad, Future Partners takes a closer look, tapping into insights to understand who the American international traveler is, what’s drawing them to travel abroad, and how marketers can reach them.

Why Should You Care about American International Travelers?

American travelers’ reported average annual leisure travel spend hits $4,826, one of the highest on record. Streaming services are now consistently ranked in the top 6 travel inspiration resources, interestingly while U.S. travelers prefer an ad-free Netflix experience, they don’t necessarily demand the same for Prime or Hulu. Those working in a hybrid on-site/remote situation make for optimistic trip-takers and spenders. Meanwhile, younger Americans are more motivated to travel for self-care and bragging rights.

Outlook for summer travel appears on the horizon while a current look at the Family Traveler segment reveals striking contrast to non-family travelers.

The State of the American Traveler in April 2024—Family Travel Trends, Improved Financial Wellness, the Outlook for Summer

The State of the American Traveler in May 2024—Record-Level Travel Budgets, Current Trip Motivations, Ads on Streaming Services, Hybrid Workers

An impressive—if not perhaps more budget-conscious—outlook for summer travel appears on the horizon while a current look at the Family Traveler segment reveals an international destination-bound, nature, theme park, sports events, and luxury-oriented traveler.  

Explore the latest travel insights to define your travel marketing strategy.