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Research

Dive into a world of ready-to-go insights.

Reports

Discover the power of traveling consumer insights on-demand.

Insights Explorer

Discover new ways to analyze qualitative feedback for travel.

Express Explore

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Media Inquiries

Uncover tactics for increasing conversions and visitation in the short-term and increasing the strength of the brand over time by identifying key sources of travel inspiration, media use for research and planning, number of trips taken and key demographic and psychographic input for targeted results.

Audience Identification & Personas Research

Uncover what sets your brand apart so you can grow hearts, minds, and market share.

By investing in brand research, travel marketers can position themselves for long-term success by attracting the right visitors, creating memorable experiences, and maximizing community value.

Brand Research

Consumer preferences are constantly evolving, and regularly testing your creative strategies ensures travel brands stay relevant and potential travelers stay engaged.

Test campaigns before they go live to maximize advertising and brand awareness.

Creative Testing

In a world of political uncertainty, having reliable data on the financial return you bring to the community is crucial. Our staff economists can conduct Economic Impact studies of an entire industry, as well as micro-level entities, such as events, venues, sports and attractions.

Economic Impact Analysis

Quickly explore insights directly from your audience's perspective with an unmoderated video survey.

Express Explore video insights and testimonials expand existing travel and tourism research. Our panels provide direct, unfiltered, authentic perspectives from consumers representing your target audiences including domestic, and international travelers and meetings and events planners.

Express Explore: Video Insights

Reach intended objectives with marketing. Travel brands can leverage Future Partners’ comprehensive strategy for ensuring that audiences are perceiving the message as intended by optimizing various aspects of their marketing and creative strategy.

Marketing Asset Evaluation

Destinations and travel brands that understand that their first duty is to the community they serve are much better served by the community. The resident sentiment is the first step to diving into what the community needs and expressing your organization’s goals to the community while pursuing the needs of the community.

Get insight into resident perceived community value and input on how travel and hospitality serves the community.

Resident Sentiment Research

The ability to quantify the return to your community lends enormous power to clarifying strategy and justifying the investment in maintenance or expansion.

Return on Investment

Strategic planning research is a critical part of a comprehensive approach to activate and achieve long term goals and objectives. Future Partners helps travel and tourism brands and their agencies supply a clear direction and focus to ensure that all activities and decisions are aligned with the long-term objectives.

Strategic Planning Research

The State of the American Traveler is a powerful monthly tracking study that provides the latest insights into American travel sentiment, behaviors and motivations and monitors critical indicators of the travel outlook.  Available as a dynamic, on-demand online reporting tool, organizations are able to view their travel brands and audiences in a rich context and get predictive trends to amplify and adapt marketing strategy.

The State of the American Traveler Study

Some of the world’s greatest travel brands and destinations have worked with Future Partners to better understand their target markets by developing accurate and actionable visitor profiles. Visitor profiles go beyond surface-level information and dive into the core factors of travel motivators and the visitor experience.

Visitor Profile Research

Website usability research is able to quickly identify problems with the marketing message or tone, find ways to improve efficacy, test new designs or concepts, and defend any hard decisions made for the overall strategy.

Website Usability

Unlock insights to power the future of travel with customized research designed exclusively for your travel brand.