The State of the American Traveler Insights Explorer is an on-demand consumer insights tool that shows you how travelers think, plan, and spend—so you can stay ahead of trends, quickly adjust your strategy, and attract more visitors with confidence.
- Who’s Traveling? – See exactly who’s coming, where they’re from, and what drives their decisions.
- How You Stack Up? – Measure visitor sentiment, demand, and brand perception against your biggest competitors.
- Why Travelers Choose You (or Don’t)? – Get inside their head and use data to shape a winning strategy.
- Smarter Marketing, Bigger Impact. – Optimize messaging, refine targeting, and track performance with confidence.
Built for the Travel Industry’s Front Lines
From destination marketers to hotel operators and transportation planners—see how on-demand traveling consumer insights power smarter decisions across sectors.
Destination Marketing Organizations
Measure brand awareness and equity, identify gaps in traveler perception, and refine marketing strategies to bring in more visitors.
Hotels &
Attractions
Optimize pricing, promotions, and messaging based on trending demand. See the evolving profile of consumers who use your brand.
Airlines &
Transportation
Track shifting travel patterns, anticipate demand changes, and adjust routes and services to match traveler needs.
Move Faster with Live, On-Demand Traveler Insights
While others wait for static reports, you’re already adapting with a live, customizable dashboard that tracks sentiment, demand shifts, and traveler behavior in real time.
- On-Demand Traveler Data — No waiting. See fresh insights updated every month, so you’re always ahead of the curve.
- Customizable Filters — Drill down by demographics, trip purpose, traveler type, and more—so you get the answers that matter to you.
- Competitive Benchmarking — Stack your destination, brand, or market against competitors and uncover where you stand.
- Instant Access, No Delays — Log in anytime to explore updated insights, compare data, and pull exactly what you need.
Explore the Data Behind Every Travel Decision
Know what drives decisions, what gets ignored, and where your message hits home.
- Traveler Sentiment & Intent – How travelers feel about travel today—and what’s driving their decisions
- Past & Future Travel Behaviors – Where they’ve been, where they’re going, and how that’s changing over time
- Media Habits & Planning Preferences – Which platforms influence them most, and how they book
- Demographics & Psychographics – Age, income, lifestyle, motivations, and more
- Geographic Market Behavior – Compare audience behavior and preferences by region or origin market
Go Deeper with Destination-Specific Intelligence
The State of the American Traveler Plus unlocks exclusive, brand-specific data—giving select destinations traveler intelligence insights on how they’re perceived and how they stack up against the competition.
- Overall Appeal – See how travelers rate your destination for leisure and group travel
- Brand Awareness – Measure familiarity with your tourism assets and overall identity
- Perception of Strengths & Weaknesses – Understand what’s driving interest—or holding it back
- Competitive Rankings – Compare key destination attributes across your competitive set
- Marketing Recall – Gauge the impact of paid and earned media on traveler awareness
See Our Insights Explorer in Action with a Complimentary Trial!
Schedule a personalized demo with the Future Partners team and get an exclusive look at The State of the American Traveler Insights Explorer.
- Interactive Dashboard Walkthrough – We’ll guide you through key features like filters, trend tracking, and competitive comparisons.
- Customized Use Cases – See real examples based on your goals, audiences, or target markets.
- Time for Your Questions – Ask about functionality, data availability, or how the tool could support your strategy.
