Insights Explorer

Unlock unparalleled access to the minds of American travelers with our The State of the American Traveler Insights Explorer. This cutting-edge tool offers real-time, in-depth insights into travelers’ perceptions, desires, and plans, empowering you to make data-driven decisions that elevate your brand’s appeal and realize your organization’s key objectives.

Traveling consumers have needs that demand to be seen and heard. The State of the American Traveler Insights Explorer is designed to help you fulfill this promise to them.

Benefits

Understand & Strategize: Gain a holistic view of travelers’ emotions, behaviors, and opinions and fuel your marketing, advertising, and strategic planning with game-changing insights about your visitors or audiences. 

Differentiate & Excel: Stay ahead of evolving traveler preferences and access competitive intelligence about your performance relative to competitors. Make faster, smarter decisions with data that matters most to your destination.

Communicate & Wow: Equip yourself with the answers you need to solve pressing questions, engage stakeholders, and handle media inquiries with ease. Delight and entertain internal and external stakeholders with fresh, fascinating stats.

Metrics 

Analyze and track an amazing set of information on the American traveler, including:

• Travel Sentiment
• Past and Future Trip Behaviors 
• Media Consumption Habits and Travel Planning Behaviors
• Demographics + Psychographics
• Geographic Market Behavior
• Destinations Visited and Travel Brand Preferences
• Motivations and Desires
• Timely topics

Traveler Profiles & Segments

Access insights into an incredible array of traveler profiles. You can filter the data, segment, analyze and track by these traveler profiles and segments:

• Past and future visitors for dozens of domestic and global destinations, including all 50 U.S. states
• Generations
• Household Income
• Air Travelers
• Hotel Guests
• International travelers
• Leisure, Business, Convention
• And much, much more

Features & Capabilities

• Instant, on-demand online access to a massive database of traveler sentiment and behavioral metrics
• Filter data by key variables to customize and fit your unique needs
• Access time series to quickly see trends
• Monthly data refreshes
• Easy-to-use PowerPoint presentation, PDF, and Excel exports

The State of the American Traveler Plus—Brand-Specific Competitive Intelligence

Select destinations can have exclusive access to The State of the American Traveler Plus dataset, which examines many elements of how travelers specifically feel about them, including the ability to compare their destinations to others. Designed for destinations aiming to enhance their tourism health, key metrics include:

• Overall appeal of your destination for leisure and group meetings travel
• Evaluations of the destination’s key attributes
• Traveler familiarity with your destination’s tourism assets 
• Overall grades as a tourism destination
• Deterrents to visiting your destination
• Rankings of your tourism assets compared to competitive destinations
• Paid and earned media recall of your destination’s tourism marketing

Pricing

Access to The State of the American Traveler Insights Explorer tool starts from $1,950 a month. The State of the American Traveler Plus option is an annual commitment.

Learn More, Schedule a Demo, or Buy Now

Don't miss out on this opportunity to take your brand's tourism marketing to the next level. Contact us today to learn more, schedule a demo now, or purchase online and see how this research solution can transform your approach, drive more visitors, and boost your brand’s reputation as a top destination. The future of traveling consumer intelligence is here—embrace it with us.