Traveler Profile: Wine Enthusiasts
Understanding the passions driving travel aspirations and decision-making will be an important advantage to your travel or destination brand’s success. Our Travel Passion Profile studies are your go-to resource for critical insights about today's travelers' vast and changing interests.
Approximately 1-in-10 American travelers (11%) describe themselves as “passionate” about wine.
For travel brands, destinations and wineries, it is more important than ever to understand the diverse and robust perspectives of travelers in this ever changing industry. Future Partners’ Passion Profile Study: Wine Enthusiasts is your go-to resource for critical insights about these traveling American sommeliers. We’ve recently surveyed a random sample over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus on Wine Enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) reds, whites and blends.
Insights included in this Travel Profile:
- Destinations they most want to visit
- Where they live (states and MSAs)
- Key travel motivations and interests
- Travel brands they use
- Media consumption & receptivity
- Detailed demographic profiles
About the Report
By purchasing this study, you also receive access to a robust online dashboard tool that will give you the power to look far beyond the top line. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)