Travel Passion Profiles
Understanding the passions that drive travel aspirations and decision-making will provide an important advantage to your travel or destination brand’s success. Our Travel Passion Profile studies are your go-to resource for critical insights about the vast and changing interests of today’s travelers.
Each profile contains valuable marketing insights
With each report, will give you access to a robust online dashboard tool that includes all Travel Passion Profiles purchased. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.). In each report, you’ll receive:
- Destinations they most want to visit
- Where they live (states and MSAs)
- Key travel motivations and interests
- Travel brands they use
- Media consumption & receptivity
- Detailed demographic profiles
About
Each report gets access to a powerful online dashboard that includes all Passion Profiles purchased. This dashboard allows for a deep dive into the insights by dynamically filtering the results by demographics, geography, travel behaviors and many other segments. Check out some of our featured profiles below or check out our square store to see the full list.
