Traveler Profile: Art Museum Enthusiasts
Understanding the passions driving travel aspirations and decision-making will be an important advantage to your travel or destination brand’s success. Our Travel Passion Profile studies are your go-to resource for critical insights about today's travelers' vast and changing interests.
Approximately 10% or one-in-ten of American travelers describe themselves as “passionate” about art museums.
For travel brands, galleries, museums, and artists, it is more important than ever to understand how to attract art enthusiasts and benefactors. Future Partners’ Passion Profile Study: Art Museum Enthusiasts is your go-to resource for critical insights regarding the traveling American exhibit goer. We’ve recently surveyed a random sample of over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus on Art Museum Enthusiast, is defined as a traveler with an extremely high degree of interest or passion for art.
Insights included in this Travel Profile:
- Destinations they most want to visit
- Where they live (states and MSAs)
- Key travel motivations and interests
- Travel brands they use
- Media consumption & receptivity
- Detailed demographic profiles
About the Report
By purchasing this study, you also receive access to a robust online dashboard tool that will give you the power to look far beyond the top line. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)