The State of the American Traveler

Here in San Francisco, where Destination Analysts’ is headquartered, we miss all the conventions we were fortunate to host pre-pandemic—and the visitors from around the world they brought.

Destination Analysts demonstrates how destination marketing can meet and succeed at each trend to make travel not just safer post pandemic, but better.

Deck the Halls! The 2020 holiday shopping season is upon us.

A strong growth in coronavirus cases across the U.S. has brought renewed anxiety among travelers, dampening their travel readiness and trip plans, including for the upcoming holidays.

As consumer aspiration and demand for travel continues to express itself, there is clearly growing optimism around leisure travel.

Here we are in October 2020, and the novel coronavirus is still wreaking havoc on our health and economies.

More Americans than ever during the pandemic period are recalling travel advertising and saying these ads are making them very happy—and seeing masked travelers in travel ads is a positive.

Despite growing pessimism and the President’s diagnosis, willingness to travel continues to improve, business travel resumption has increased and urban destinations appear poised for a comeback.

During Destination Analysts’ industry update webinar on September 29th, Destination DC’s Senior VP, Marketing & Communications, Robin McClain, interviewed an incredibly talented panel of Black travel content creators.

Although three-quarters (76.0%) of American travelers reported that the COVID-19 situation has affected their travels since the start of the pandemic, over one-tenth (12.1%) reported that they are already traveling according to our weekly Coronavirus Traveler Sentiment Index Study.