The State of the American Traveler

During our industry update webinar on October 13th, Destination Analysts’ Founder & Managing Director, Dave Bratton, moderated a panel of leisure travelers to gain insight on the types and aspects of destination advertising that motivate travel right now. From their…

Although COVID-19 concerns are rising, nearly two-thirds of American travelers plan to take a trip this Fall, including some notable interest in workcations and schoolcations.

As Americans’ daily stress levels have recently increased, there will be a greater prioritization of having new experiences, escaping boredom and simply finding joy.

Read below for how much Americans were traveling and to which destinations, with whom they were traveling, where they aspired to visit, and what resources they looked to for inspiration. You can find further benchmarks of travel sentiment in the…

Although the ongoing pandemic has increased travel budget consciousness, lessening concerns about the virus has more Americans planning trips and improved confidence that travel can be done safely.

Despite record levels of health and financial concerns caused by COVID-19, over one-third of American travelers took a trip in the summer of 2020.

Over one-third of American travelers took a leisure trip in the Summer of COVID-19, with these trips providing a net increase in confidence that travel can be done safely right now.