The Evolution of Traveler Needs and Destination Marketing

It is critical that destination marketing be customer-first, led by traveling consumer desires. Using the McKinsey and Company’s framework for “The evolution of traveler needs being accelerated by major pre-COVID-19 trends,” Destination Analysts demonstrates how destination marketing can meet and succeed at each trend to make travel not just safer post pandemic, but better.
Category: The State of the American Traveler

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Too Pricey to Visit but Still on Everyone’s List?

In the current economic climate—marked by sustained feelings of uncertainty and price sensitivity—affordability has become a central theme in both discourse about travel destinations and actual consumer decision-making.

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