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There’s no doubt that marketing a destination is a complex undertaking.

Americans appeared to respond to the nation’s vaccination vision with increased optimism and record-setting travel sentiment and expected trips for their 2021.

We have had the pleasure of partnering with Miles Partnership and Digital Edge on our latest iteration of our meetings industry research, The CVB & The Future of the Meetings Industry: Marketing & Advertising Strategy Edition 2021.

As a travel marketer, are you thinking enough about Gen Z?

Americans exhibit competing and complicated emotions around safety and travel—increasingly confident, dreaming and planning travel at pandemic record levels, as well as opening back up to urban destinations—but still largely leaning into pandemic measures and protocols.

A personal reflection on the 1-year anniversary of Destination Analysts’ Coronavirus Travel Sentiment Index, by Erin Francis-Cummings, President & CEO.

Americans’ positivity towards travel reached more pandemic-era peaks as travel plans for even the next few months slowly but surely grow.

With new daily cases and COVID-related deaths down significantly from January peaks, Americans are exhibiting more capacity for positive thoughts and feelings, especially about their travel.

New records in American travel sentiment this week are sweet music to the travel industry in the march back to normalcy.

For the first time, optimism about the course the pandemic will take in the United States over the next month significantly outweighs pessimism.