Let’s Celebrate the 15 Travel Sentiment Metrics that Broke Pandemic Records this Week
With new daily cases and COVID-related deaths down significantly from January peaks, Americans are exhibiting more capacity for positive thoughts and feelings, especially about their travel. Exhale, give a thumbs up to a travel industry colleague and check out this summary of 15 positive pandemic-period travel sentiment records that were set this week:
Category: The State of the American Traveler
Positive Record Highs:
- Optimism about the course of the pandemic in the United States in next month (44.2%)
- Level of excitement about travel in 2021 (6.2/10)
- Readiness state-of-mind around travel (60.2%)
- Those who have received or know friends or relatives who have received the vaccine (62.7%)
- Making of travel plans specifically in anticipation of vaccine distribution (34.8%)
- Proportion who will take at least one leisure trip in the next 3 months (52.9%)
- Happiness with ads promoting their own community for tourism (41.9%)
Positive Record Lows:
- Perceptions of travel and leisure activities as unsafe (45.7%)
- Strong concern about the virus’ impact on personal finances (52.2%)
- Avoidance of travel until pandemic is more resolved (45.3%)
- Avoidance of conferences and conventions (63.2%)
- Agreement that travel should be for essential needs only (48.7%)
- Travel guilt (42.7%)
- Refusal to travel until vaccines are widely available (46.5%)
- Tourists in their own community are unwanted (48.3%)
We’ve summed these up in this infographic so that you can share the good news! Don’t forget to join us online each week as we present the latest American travel trends.
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