The State of the American Traveler: February 14, 2024

Summary

Dave Bratton, Founder and Managing Director, shares insights into the travel outlook, romance travel, media consumption, and a younger convention attendee.

American travel excitement remains elevated, and 83% report already having trips planned.

As destinations and travel brands get ready for summer marketing campaigns, Dave shares American traveler media preferences of 2024. We also explore romance travel, which appears as a second-tier reason to travel.

Following the findings, Myha Gallagher led the conversation on the connection between romance and travel. With our guests, she explores stories of love while traveling and how travel marketers build a brand on romance.

Special Guests:

Julie Gilbert - President & CEO of Destination Door County

Jamie Trump - Content and Social Media Manager of Sonoma County Tourism

Interested in learning more? Visit The State of the American Traveler.