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Audience Identification & Personas Research
Uncover tactics for increasing conversions and visitation in the short-term and increasing the strength of the brand over time by identifying key sources of travel inspiration, media use for research and planning, number of trips taken and key demographic and psychographic input for targeted results.
Identify audiences with the most potential
Designed with all travel brands in mind, audience identification, and personas research is key to the brand’s continued success and evolution. Persona development represents the audiences with the most potential for visitation and key input for marketing strategy.
This research identifies:
- The incidence of traveler personas in key geographic markets
- Details of decision-making journeys including resources used
- Travel values, motivators, and habits of segmented groups
- Experiences sought specific to travel brand
- Primary travel motivators
- Evaluation of the brand pillar relative to the persona groups
- And illuminates of differences in travel motivators across persona groups
- Barriers and deterrents to travel
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