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The State of the American Traveler Study

The State of the American Traveler is a powerful monthly tracking study that provides the latest insights into American travel sentiment, behaviors and motivations and monitors critical indicators of the travel outlook. Available as a dynamic, on-demand online reporting tool, organizations are able to view their travel brands and audiences in a rich context and get predictive trends to amplify and adapt marketing strategy.

About The State of the American Traveler

The State of the American Traveler study surveys a new, representative sample of 4,000 adult American Travelers each month. In addition to key tracking questions, the questionnaire is regularly adapted to include the most pressing questions travel marketers face. It is one of the longest running studies of its kind, with historical data going back as far as 2006.

Key Insights

This study is specifically designed for organizations seeking up-to-date information on the American travel landscape, American traveler profiles, and how to best market to them, including:

  • Travel Sentiment—across Leisure, Business, Convention and more
  • Trip Behaviors
  • Media Consumption Habits and Travel Planning Behaviors
  • Demographics + Psychographics
  • Destinations and Travel Brands Visited, Used and/or of Interest

The State of the American Traveler Insights Explorer Tool—On-Demand, Customizable Market Intelligence

You can purchase access to The State of the American Traveler Insights Explorer, a robust, customizable reporting tool with dynamic filters and presentation-ready export features, which can take your understanding of your customers, your predictive abilities, and your growth strategies to new heights. Explore more ->

Purchase online

Monthly Livestream Presentation

Travel brands, DMOs, other travel industry professionals, marketing agencies, and media are invited to attend our free The State of the American Traveler livestreams we hold on the second Wednesday of each month, in which we present the latest findings on American traveling consumers’ perceptions, motivators, and behaviors followed by a thought-provoking discussion on the latest trends and topics impacting travel. Join us!

Presentation decks and recordings are available in our on-demand library.

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Key Findings Summaries

Future Partners publishes a summary of each month’s key findings from The State of the American Traveler on our blog. Sign up to receive these latest insights in your inbox.

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The State of the American Traveler Quarterly Partnership

Future Partners and Miles Partnership explore special topics each quarter powered by The State of the American Traveler to identify the latest topics that impact the travel industry. Click below to join the conversation.

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