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Which Content Types Matter Most in the Destination Decision. Plus Other Insights from our Latest The State of the American Traveler Report.

Date

February 23, 2015

Category

The State of the American Traveler

By

Future Partners

Long time followers of The State of the American Traveler may recall a similar question asked one year ago. This time, we removed the concept of cost—something most of our destination marketers cannot control–in order to really look at what content motivates the desire to visit. Interestingly, hotel and lodging information still reigns supreme.  However, this is closely followed by restaurant and dining information. People are most interested in where they sleep and what they eat when it comes to picking the destination.

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