The Evolution of Traveler Needs and Destination Marketing
It is critical that destination marketing be customer-first, led by traveling consumer desires. Using the McKinsey and Company’s framework for “The evolution of traveler needs being accelerated by major pre-COVID-19 trends,” Destination Analysts demonstrates how destination marketing can meet and succeed at each trend to make travel not just safer post pandemic, but better.
Category: The State of the American Traveler
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