The State of the American Traveler

With new daily cases and COVID-related deaths down significantly from January peaks, Americans are exhibiting more capacity for positive thoughts and feelings, especially about their travel.

New records in American travel sentiment this week are sweet music to the travel industry in the march back to normalcy.

For the first time, optimism about the course the pandemic will take in the United States over the next month significantly outweighs pessimism.

Less anxious and pessimistic about the pandemic, Americans still feel quite some distance from “normal” —particularly when it comes to travel.

In the Fall of 2020, Destination Analysts conducted a survey of over 240 DMO executives about change and disruption in the tourism industry, commissioned by and in partnership with BVK, as one part of their Destination Tailwind: A Strategy Series…

Anxiety about the pandemic is as high as ever right now, but driven by optimism about vaccine timelines, Americans keep seeing the light at the end of the tunnel grow larger and closer.

Although anxiety came down a bit, so too did the highs seen last week in travel sentiment—however, overall, these sentiments remain in one of the better positions they have been in throughout the pandemic.

As travel industry professionals, we are well aware that all facets of travel halted with the onset of COVID-19.

After the dark events of last week, it’s nice to report some remarkable light for our travel industry.

Anxieties may be raised, but as Americans look out over the next month, they see an improving situation.