The State of the American Traveler

There may very well be few businesses in the travel and tourism industry that were left unscathed in the global pandemic’s path.

One of our key areas of focus in tracking critical travel trends—and one of the last posts we published—before the onset of the global COVID-19 pandemic ravaged the travel industry, was the impact of climate change and the way it…

Even more Americans than last month—over 70%—are now saying “YES!” to summer vacation. From fewer trips to less concern about crowds, the pandemic both wanes and lingers in travelers’ psyches and consequent trip decisions.

Even with the theater the humans in the election created, it was marijuana who was largely seen as the prime victor in last November’s election.

It’s another week of pandemic-era record setting for Americans’ travel readiness, confidence in travel’s safety, trips planned and even support of tourism in their own communities.

Many Americans are still in pandemic mode when it comes to booking travel, expecting shorter booking windows, often less than 4 weeks out.

As part of Destination Analysts’ series of panel discussions with traveling consumers, our latest industry update webinar on April 6th was followed by an important discussion with Black travelers.

A personal reflection in response to Destination Analysts’ March 23, 2021 panel discussion with AAPI travelers, by Chingun Ganzorig, Research Manager at Destination Analysts.

Amidst financial optimism and an increasingly ready-to-travel mindset, many American travelers are saying YES to summer vacation this year.

There’s no doubt that marketing a destination is a complex undertaking.