The State of the American Traveler

Important momentum towards recovery has occurred for some of the travel industry’s hardest hit segments, including international, convention and urban tourism. However, many traveling consumers are experiencing travel in a way that still appears far from normal.

Many travelers report that the pandemic has changed them, leaving them more budget and safety conscious, and generally more on their guard.

Despite acknowledgement of the strong travel demand this summer, many are likely to find that travel prices don’t match their discount-oriented expectations.

It is no secret that the coronavirus pandemic has crushed the hospitality industry. Hotels especially suffered a devastating blow, with many of them struggling for survival.

There may very well be few businesses in the travel and tourism industry that were left unscathed in the global pandemic’s path.

One of our key areas of focus in tracking critical travel trends—and one of the last posts we published—before the onset of the global COVID-19 pandemic ravaged the travel industry, was the impact of climate change and the way it…

Even more Americans than last month—over 70%—are now saying “YES!” to summer vacation. From fewer trips to less concern about crowds, the pandemic both wanes and lingers in travelers’ psyches and consequent trip decisions.

Even with the theater the humans in the election created, it was marijuana who was largely seen as the prime victor in last November’s election.

It’s another week of pandemic-era record setting for Americans’ travel readiness, confidence in travel’s safety, trips planned and even support of tourism in their own communities.

Many Americans are still in pandemic mode when it comes to booking travel, expecting shorter booking windows, often less than 4 weeks out.