The State of the American Traveler

A personal reflection in response to Destination Analysts’ March 23, 2021 panel discussion with AAPI travelers, by Chingun Ganzorig, Research Manager at Destination Analysts.

As part of Destination Analysts’ series of panel discussions with traveling consumers, our latest industry update webinar on April 6th was followed by an important discussion with Black travelers.

Despite feeling safer and increasingly more positive, many Americans do expect a longer term impact from the pandemic on their travel, from spending less to sticking outdoors.

There’s no doubt that marketing a destination is a complex undertaking.

Americans appeared to respond to the nation’s vaccination vision with increased optimism and record-setting travel sentiment and expected trips for their 2021.

We have had the pleasure of partnering with Miles Partnership and Digital Edge on our latest iteration of our meetings industry research, The CVB & The Future of the Meetings Industry: Marketing & Advertising Strategy Edition 2021.

As a travel marketer, are you thinking enough about Gen Z?

Americans exhibit competing and complicated emotions around safety and travel—increasingly confident, dreaming and planning travel at pandemic record levels, as well as opening back up to urban destinations—but still largely leaning into pandemic measures and protocols.

A personal reflection on the 1-year anniversary of Destination Analysts’ Coronavirus Travel Sentiment Index, by Erin Francis-Cummings, President & CEO.

Americans’ positivity towards travel reached more pandemic-era peaks as travel plans for even the next few months slowly but surely grow.