The State of the American Traveler

Even with the theater the humans in the election created, it was marijuana who was largely seen as the prime victor in last November’s election.

It’s another week of pandemic-era record setting for Americans’ travel readiness, confidence in travel’s safety, trips planned and even support of tourism in their own communities.

Many Americans are still in pandemic mode when it comes to booking travel, expecting shorter booking windows, often less than 4 weeks out.

Amidst financial optimism and an increasingly ready-to-travel mindset, many American travelers are saying YES to summer vacation this year.

A personal reflection in response to Destination Analysts’ March 23, 2021 panel discussion with AAPI travelers, by Chingun Ganzorig, Research Manager at Destination Analysts.

As part of Destination Analysts’ series of panel discussions with traveling consumers, our latest industry update webinar on April 6th was followed by an important discussion with Black travelers.

Despite feeling safer and increasingly more positive, many Americans do expect a longer term impact from the pandemic on their travel, from spending less to sticking outdoors.

There’s no doubt that marketing a destination is a complex undertaking.

Americans appeared to respond to the nation’s vaccination vision with increased optimism and record-setting travel sentiment and expected trips for their 2021.

We have had the pleasure of partnering with Miles Partnership and Digital Edge on our latest iteration of our meetings industry research, The CVB & The Future of the Meetings Industry: Marketing & Advertising Strategy Edition 2021.