If your destination is hosting a FIFA 2026–related event, there’s a very specific slice of the American traveling public you need to understand–travelers who already want to visit your destination and also want to attend one or more FIFA 2026 matches. That intersection is where the magic (and bookings) happen, and it’s exactly what our State of the American Traveler® Insights Explorer lets you size, profile, and activate.
Powered by a nationally representative monthly survey of 4,000 U.S. travelers, the Insights Explorer makes it simple to filter to your destination-interested visitors and see how the FIFA-motivated segment differs from everyone else. You’ll learn who they are, how to reach them, and what else they love beyond soccer. Think of it as your real-time playbook for capturing destination specific FIFA demand without guessing.
To see how your destination can optimize these events, subscribe to The State of the American Traveler Insights Explorer here.
A few teasers from the most recent data. The FIFA-motivated audience is younger (heavy Millennial/Gen Z), far more likely to be parents of school-aged kids, and dramatically more spontaneous. They’re almost 3 times more likely to use AI tools for trip planning, 1.7 times more likely to prefer flying, and 2.6 times more likely to travel in peak periods, exactly the kind of behaviors that translate into hotel nights and ticket sales when your destination is on the world’s stage.
What you can answer in minutes with The State of the American Traveler Insights Explorer
- Who they are: Age, generation, education, family status (e.g., parents of school-aged kids), and marital status.
- How they travel: Air vs. road trip preference, trip length, and spontaneity (they’re >3× more likely to take impulsive trips).
- Where to reach them: What media do they consume? From social media and AI to traditional travel planning resources, this tool covers them all.
- Tech behaviors: Use of AI for planning (nearly 3× higher), social sharing, and channels that actually influence them.
- Motivations that convert: Appetite for luxury experiences, adventure level, and multi-generational travel interest.
- Values & filters: Sustainability actions they intend to take and how politics or brand values may impact destination choice.
- Cultural appetite: Interest in visiting religious/historic sites and festivals (not just the match!).
The bottom line is that this is a one-of-a-kind, always-current tool for any DMO or city serious about maximizing FIFA-related tourism. With the Insights Explorer, you can isolate your own “FIFA crossover” visitors, compare them to non-FIFA travelers, and instantly turn insights into targeted media, partnerships, and on-the-ground experiences that sell.
Want to see your city’s FIFA audience right now? Let’s get you into the dashboard and start building your game plan.
For the complete set of findings, including data on your audience segments and historic brand performance of your travel brand or destination, subscribe to The State of the American Traveler Insights Explorer tool.
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