Domestic Travel
The State of the American Traveler in October 2026 — Financial Confidence Slips a Third Month While Travel Holds, and AI Finds Its Place in the Later Side of the Planning Process
Household financial confidence has fallen for three consecutive months and recession expectations are climbing again, yet trip-taking remains well ahead of last year and holiday calendars are filling. For travel marketers, the most useful material this month is new: a…
The State of the American Traveler in September 2026 — Recession Concerns Creep Back Up as Spontaneous Travel Surges and AI Planning Hits New Highs
Recession expectations turned back up after two calmer months and financial optimism softened, yet trip-taking rose again and the forward calendar refilled. The more consequential shifts for travel marketers sit in how travelers decide: impulse trips have climbed to a…
The State of the American Traveler in August 2026 — Sentiment Softens but Travel Holds, Booking Windows Compress as Road Preferences Gain
Financial confidence and travel budgets soften despite recession fears easing. Fortunately, travel behavior holds its ground although the more consequential shift for marketers include a planning window that keeps compressing.
The State of the American Traveler in June 2026 — Recalibrating, Not Retreating as Travel Still Winning in Financial Tradeoffs. Welcome World Cup!
Even as cost pressures mount, American travelers are showing a clear and consistent preference for protecting their travel plans over cutting other discretionary spending. This is the defining behavioral pattern of summer 2026 — and it holds even in a…
The State of the American Traveler in March 2026—Stabilizing Finances; Record Travel Budgets; Strong Summer Travel Intent
As American travelers move deeper into 2026, financial sentiment shows signs of stabilizing even as caution about the year ahead persists. Despite this measured outlook, commitment to travel remains strong.
The State of the American Traveler in January 2026—Early Signals for the Year in Travel
American Travelers Start 2026 with Established but Muted Financial and Travel Expectations
The State of the American Traveler in December 2025
American travelers are showing renewed optimism with expected trip volume climbing back to 4.0 trips—matching early-year levels and signaling a recovery from spring’s tariff-induced uncertainty.
Route 66 Centennial Travel & Why It Matters For Destinations
More than two-thirds of leisure trips in the last month involved a car. Road tripping isn’t just a mode of transportation, it’s an identity. A national pastime.
The 2026 FIFA Crossover Audience You Can’t Afford to Miss
The FIFA-motivated audience is younger (heavy Millennial/Gen Z), far more likely to be parents of school-aged kids, and dramatically more spontaneous.