Kimberly Vince-Cruz

Kimberly Vince-Cruz, Senior Vice President, leads research operations and company operations at Future Partners. Kimberly has nearly 15 years conducting market research for the travel, tourism and hospitality industry and brings a wealth of experience to Future Partners’ clients and their research projects, ranging from in-depth brand and personas research to visitor profile and ROI studies. She has served as lead facilitator and analyst for projects as diverse as the Bermuda Visitor Profile and Colorado Rural Assessment.

Kimberly is a leader in the DMO industry for her additional expertise in website usability, audience profile and conversion studies.  

Studying abroad in Madrid not only sparked her passion for experiencing different cultures and hanging out where the locals do, but also planted the seed for a career in travel. 

 Early on in her tenure at Future Partners, Kimberly was recognized as one of California Travel Association’s Tourism Emerging Leaders and is honored to continue her professional development within the tourism industry. Her favorite trips were a winter weekender at Joshua Tree National Park and an autumn vacation in the South of France. In addition to exploring Los Angeles farmers markets with her husband and toddler, she enjoys trying new restaurants and practicing Spanish and yoga.