Listen in on the recent episode of radio show Destinations. Passport to Travel & Hospitality, featuring Dave Bratton, Destination Analysts’ Founder and Managing Director.
Until the COVID-19 pandemic upended the world we knew, cross-border travel along our Canadian and Mexican borders had been a way of everyday modern life.
As Americans head into Thanksgiving week—the fourth major travel holiday during this pandemic—record COVID-19 cases across the country continues to devastate sentiment about near-term travel and the industry’s ability to inspire new, incremental trips.
The alarming trajectory of the pandemic in the U.S. has hit travel sentiment and trip plans hard for the near-term, but American optimism about the safety of 2021 travel soared on Pfizer’s vaccine announcement.
Americans are feeling somewhat more hopeful about the pandemic and travel, but the recent surge has diminished some potential trip volume that may have occurred.
Americans largely see the immediate future as a difficult one in regard to the pandemic, making a significant proportion to associate guilt and irresponsibility with travel right now.