The State of the American Traveler in January 2026—Early Signals for the Year in Travel
American Travelers Start 2026 with Established but Muted Financial and Travel Expectations
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The State of the American Traveler in December 2025
American travelers are showing renewed optimism with expected trip volume climbing back to 4.0 trips—matching early-year levels and signaling a recovery from spring’s tariff-induced uncertainty.
Route 66 Centennial Travel & Why It Matters For Destinations
More than two-thirds of leisure trips in the last month involved a car. Road tripping isn’t just a mode of transportation, it’s an identity. A national pastime.
The 2026 FIFA Crossover Audience You Can’t Afford to Miss
The FIFA-motivated audience is younger (heavy Millennial/Gen Z), far more likely to be parents of school-aged kids, and dramatically more spontaneous.
Why Slashing Tourism Promotion is a Costly Mistake
Policymakers will eye cuts to destination marketing budgets, using the familiar (but misguided) logic that if travelers are pulling back, why spend to promote?
The State of the American Traveler in November 2025
While Americans travelers still look to celebrate, an undercurrent of caution persists
The State of the American Traveler in September 2025
Interest Building in Route 66 Centennial, FIFA World Cup, America 250
The State of Travel Upgraders
With each purchase of a plane ticket or reservation of a hotel room, travel brands provide a potential entry point for their customers to enhance their travel experience. But among those who do choose to upgrade, what are their wider…