The State of the Accommodations Sector

About The Accommodations Sector

A special look at The State of the American Traveler focused on the lodging preferences of American travelers with insights into travel sentiment and behaviors, media consumption habits, and demographic profiles.

Each lodging type is assessed as its own segment, along with comparisons across lodging types to empower accommodation sector marketers to understand communication styles of travelers, depending on their lodging type preferences and needs.

This expansive report explores accommodations by the following markets:

• Luxury Hotels
• 3 and 4 Star Hotels
• Budget Hotels
• Home Sharing and Short-Term Rentals
• All-inclusive Resorts
• Boutique Hotels
• Family Travel Segments
• Luxury Travel Segments
• Leisure Travelers
• Business Travelers

Key Insights

Designed for independent hotels, hotel brands, hotel/lodging associations, and home sharing to understand the customer journey to booking and identify marketing strategies to increase occupancy. The report includes:

• Research and booking resources used
• Reasons for choosing the lodging used
• Recent travel behaviors from their most recent overnight trip
• Financial situation and outlook
• Travel interest and motivators
• Analysis of marketing preferences and use

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