Designed for hotel brands, associations, independent hotels, and travel marketing professionals, Future Partners shares insights into American travel preferences by lodging type. This special report comes from our flagship national research The State of the American Traveler to explore each lodging type by segment and compare lodging types to empower accommodation marketers to understand travelers’ needs and preferences.
This expansive report explores the following lodging types:
- Luxury Hotels
- 3 and 4 Star Hotels
- Budget Hotels
- Home Sharing and Short-Term Rentals
- All-inclusive Resorts
The report includes:
- Research and booking resources used
- Reasons for choosing the lodging used
- Recent travel behaviors from their most recent overnight trip
- Financial situation and outlook
- Travel interests and motivators
- Analysis of marketing preferences and use
- Summaries of family, luxury, leisure, and business travelers and their preferences
