The State of the American Traveler

Although anxiety came down a bit, so too did the highs seen last week in travel sentiment—however, overall, these sentiments remain in one of the better positions they have been in throughout the pandemic.

As travel industry professionals, we are well aware that all facets of travel halted with the onset of COVID-19.

After the dark events of last week, it’s nice to report some remarkable light for our travel industry.

Anxieties may be raised, but as Americans look out over the next month, they see an improving situation.

Americans are embracing travel in their optimism for a better 2021. However, it appears they plan to defer making their travel dreams reality until later in the year.

After long holding steady, the perceived safety of travel activities is now faltering with this current virus surge.

Although the Christmas and ensuing travel season will be quite off of normal, Americans are seeing the light at the end of the tunnel grow brighter with vaccine progress.

Although the COVID-19 pandemic has crippled travel for ten long months and counting, many Americans are feeling hopeful about the trips they will be able to take in 2021.

From sunny Florida to cool Alaska, what U.S. destinations are American travelers looking to visit in the next 12 months?

The above headline represents a real comment the General Manager of Jay Peak Resort in Vermont received from a guest who was protesting the resort’s requirement that he wear a face-covering in areas with other guests around.