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With all the hubbub around AI and advertising, Future Partners decided to bring together a panel of travelers to react to AI-generated travel ads.

Who exactly are these Americans traveling abroad in droves this year? The Future Partners team got curious and decided to delve into a profile of U.S. travelers who say they are very likely to travel outside of the U.S. in…

Warnings mount as travel value declines in visitor perception.

Pet peeves about the travel experience abound, from transit delays to snoring seatmates.

Will Americans curb their travel spending enthusiasm in the coming months?

The annual update of the Destinations Edition explores where Americans look to visit in 2023.

Given the deserved attention on how economic conditions will impact the travel industry’s performance this year, it is important to more fully understand how travel fits into consumers’ priorities.

Americans’ level of excitement to travel is at a 3-year high.

Wariness about the travel industry can be seen in American travelers’ predictions about what will happen in 2023.

Half of Americans are taking a trip this holiday season regardless of looming recession fears.