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Safety First: A Key Concern of International Visitors

The last few years have seen a substantial increase in overall global travel volume alongside a downward trend in unaided interest in visiting the United States. The latter trend has been measured in our annual international tracking study The State…

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The Impact of Recent Disasters on Destinations

They say that life comes at you fast, and in the last several months, several of our friends in the industry have experienced this firsthand. Unexpected natural or human-caused disasters have touched their destinations, consequently impacting their brands and their…

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A Revolution in DMO Website Research

Innovation is our favorite thing here at Destination Analysts. We’ve been on the cutting edge of destination research for two decades now, and still love nothing more than moving the needle forward.

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DMO Websites and the 3.4% Rule

While the modern DMO must tackle a dizzying array of online marketing objectives, inspiring undecided website users to visit the destination is quite possibly their most important online objective. The reason for this is straightforward. Generating so-called “incremental visits” is…

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Record Travel Optimism as Summer Season Nears

According to our April The State of the American Traveler™ tracking survey, more Americans than ever are expecting to increase the number of leisure trips they will take in the upcoming year. Leisure travel optimism is at a record high,…

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Americans are Ready to Travel

The table below shows the proportion of American leisure travelers who (in the next 12 months) expect to travel more, less and the same as they did in the most recent 12-month period. The results show strong current traveler optimism.…

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