The State of the American Traveler: September 9th, 2026
Presentation Deck
Summary
Research Director Dr. Ashley Barfield walked through the September 2026 State of the American Traveler data, revealing a travel research process being rebuilt in real time as Americans decide faster and reach for new tools to plan.The session wrapped with a live traveler focus group led by Research Insights Manager Ryan Cunningham, putting AI chatbots up against official destination websites with a good demographic mix of real travelers reacting unscripted.Interested in learning more about how The State of the American Traveler can inform and support your strategy? Book a 15-Minute Demo Now.
