The State of the American Traveler: April 9, 2025

Summary

Dave opened the session with this month’s research findings, highlighting key travel trends, recession concerns, and their impact on tourism, lodging, and attractions. He also touched on the growing role of cannabis in travel planning.

Following Dave’s presentation, Erin led a thought-provoking panel focused on international industry marketing. She was joined by Nate Huff from Miles Partnership and Scott Balyo from RMI Marketing. Together, they explored how destinations can strategically position themselves in the global market, discussed shifting international traveler expectations, and shared best practices for standing out in an increasingly competitive landscape.

Interested in learning more about how The State of the American Traveler can inform and support your strategy? Book a 15-Minute Demo Now.