Resident Sentiment Research

A nice place to live

Aimed at understanding the attitudes, opinions, and emotions of residents, stakeholders, and individuals within a specific community, whether a city, county, state, or other location.

The primary benefits of a resident sentiment study include:

• Understanding the residents’ perspective — How residents feel about their community to better enable tourism organizations, policymakers, and organizations to make informed decisions.
• Identify community perceived strengths and weaknesses — Support informing targeted improvements and resource allocation.
• Enhance community engagement — Create an opportunity for residents to be actively involved in the community which in turn supports a sense of community ownership and participation in local initiatives.
• Measure the perceived effectiveness of initiatives — Create an opportunity for public evaluation of existing programs, benchmarks of where the destination wants to be, and a way for the community to express feedback.
• Improve satisfaction -- Resident satisfaction and well-being in key areas can support a positive environment for growing the population of the community.
• Support for urban planning and development — Understand the need for infrastructure for visitors and residents to shape the future growth of the community.
• Evidence -- Provide a data-driven evidence-based approach for decision-making.
• Communication -- Enhance communication and transparency by actively involving residents.
• Identify potential community vulnerabilities or areas of improvement within the community—such as a too-high or low reliance on travel and tourism.

Studying resident sentiment empowers communities to make informed decisions, improve resident satisfaction, and create an environment that better meets the needs and aspirations of its residents.