A nice place to live
Aimed at understanding the attitudes, opinions, and emotions of residents, stakeholders, and individuals within a specific community, whether a city, county, state, or other location.
The primary benefits of a resident sentiment study include:
- Understanding the residents’ perspective — How residents feel about their community to better enable tourism organizations, policymakers, and organizations to make informed decisions.
- Identify community perceived strengths and weaknesses — Support informing targeted improvements and resource allocation.
- Enhance community engagement — Create an opportunity for residents to be actively involved in the community which in turn supports a sense of community ownership and participation in local initiatives.
- Measure the perceived effectiveness of initiatives — Create an opportunity for public evaluation of existing programs, benchmarks of where the destination wants to be, and a way for the community to express feedback.
- Improve satisfaction — Resident satisfaction and well-being in key areas can support a positive environment for growing the population of the community.
- Support for urban planning and development — Understand the need for infrastructure for visitors and residents to shape the future growth of the community.
- Evidence — Provide a data-driven evidence-based approach for decision-making.
- Communication — Enhance communication and transparency by actively involving residents.
- Identify potential community vulnerabilities or areas of improvement within the community—such as a too-high or low reliance on travel and tourism.
