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Traveler Profile: Foodie Travelers

Understanding the passions driving travel aspirations and decision-making will be an important advantage to your travel or destination brand’s success. Our Travel Passion Profile studies are your go-to resource for critical insights about today's travelers' vast and changing interests.

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Traveler Profile: Art Museum Enthusiasts

Americans with a passion for art.

Traveler Profile: Golf Enthusiasts

Approximately 5% of American travelers describe themselves as “passionate” about the green.

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