The State of the Accommodations Sector

American travelers’ lodging preferences to define marketing strategies. Explore travel sentiment, behavior, media consumption & demographics to customize your approach based on accommodation preferences.

About The Accommodations Sector

A special look at The State of the American Traveler focused on the lodging preferences of American travelers with insights into travel sentiment and behaviors, media consumption habits, and demographic profiles.

Each lodging type is assessed as its own segment, along with comparisons across lodging types to empower accommodation sector marketers to understand communication styles of travelers, depending on their lodging type preferences and needs.

This expansive report explores accommodations by the following markets:

Luxury Hotels
3 and 4 Star Hotels
Budget Hotels
Home Sharing and Short-Term Rentals
All-inclusive Resorts
Boutique Hotels
Family Travel Segments
Luxury Travel Segments
Leisure Travelers
Business Travelers

Key Insights

Designed for independent hotels, hotel brands, hotel/lodging associations, and home sharing to understand the customer journey to booking and identify marketing strategies to increase occupancy. The report includes:

Research and booking resources used
Reasons for choosing the lodging used
Recent travel behaviors from their most recent overnight trip
Financial situation and outlook
Travel interest and motivators
Analysis of marketing preferences and use

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