About The America 250 Traveler Profile
Future Partners will equip your organization with actionable, data-driven insights to effectively understand and engage the audiences most likely to travel for America 250. This analysis will be designed to:
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Help quantify the domestic travel markets for America 250
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Explore awareness and resonance of America 250 messaging across regions and determine how far its appeal extends domestically
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Identify key traveler segments—including geographic origins, motivations, and travel behaviors—who are most likely to attend America 250-related events
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Demographic and psychographic profiles of interested travelers, including age, income, household makeup, and values
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Travel planning timelines, booking behaviors, and information sources
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Motivators and barriers to traveling for these events
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Assess interest in specific destinations and surrounding attractions from these major events travelers
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Understand what prospective America 250 travelers want to do and other potential behaviors while on their trips
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Provide insight into how these travelers discover and plan their trips, including the media channels and messages that influence them.
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Identify potential ways your organization can stand out to attract these travelers
Future Partners will leverage our proprietary, nationally representative research platform, The State of the American Traveler, to generate insights about U.S. travelers interested in America 250. Through this platform—surveying 4,000 American leisure travelers each month—we will quantify the opportunity and develop a detailed profile of these audiences over the next 12-months.
Subscribers will receive ongoing access to The State of the American Traveler Insights Explorer dashboard tool and four quarterly reports which track changes as the event draws near.
Questions? Reach out to [email protected] for more details.
