The State of the American Traveler in February 2026—Deliberate but not Retreating; Encroaching Politics; Slow Travel Trends
American Travelers Continue to Display Financial Caution, But Demand and Budgets for Travel are Strong
Travel Segments
The State of the American Traveler in September 2025
Interest Building in Route 66 Centennial, FIFA World Cup, America 250
A Look at Important Traveler Segments—From Gen Z to Outdoor Enthusiasts
We as an industry better cater to the needs and experiences of travelers by understanding the preferences and behaviors of different segments.