The State of the American Traveler

Optimism about the coronavirus situation in the U.S. has plummeted and regression in safety perceptions has caused Americans to feel we’ve lost ground on the progress made towards a return to normalcy.

With increased savings and greater financial wellness, 44.6% of Americans feel that now is a good time to spend money on leisure travel.

Americans are feeling the normalizing effects of the grand reopening, with more summer trips planned and minds opened for travel inspiration.

While some Americans plan to leave their current romantic partner, the more common lifestyle changes they anticipate post-pandemic include finding a healthier work/life balance, traveling more and also being more mindful of travel sustainability. 43% of travelers are now saying…

Jason Sprenkle, CEO of Key Data, Michelle Hodges, President of SH Enterprises and Tim Cafferty, President of Outer Banks Blue, shared a look into the current landscape of vacation rentals.

Despite many finding their fellow travelers irritating, Memorial Day trips boosted travel comfort & confidence, and now a pandemic record-breaking 80% of Americans say they are in a travel ready state-of-mind. To capitalize on this heightened readiness, marketers would be…

A personal reflection in response to Destination Analysts’ June 1st, 2021 panel discussion with LGBTQIA travelers, by David Reichbach, Senior Director of Analytics & Data Security at Destination Analysts.

With COVID-19’s impact on American travel sentiment plummeting and summer travel demand healthy, the majority say they are ready for large events like concerts and festivals—especially if they are outdoors: Yet expectations for destinations to take pandemic precautions remain, both…

As part of Destination Analysts’ ongoing traveling consumer panel series, our industry update webinar on May 11th was followed by an important discussion with LatinX travelers from around the U.S. Moderated by Melissa Elkins, Destination Analysts’ Director of Research, this…

Important momentum towards recovery has occurred for some of the travel industry’s hardest hit segments, including international, convention and urban tourism. However, many traveling consumers are experiencing travel in a way that still appears far from normal.