The State of the American Traveler

American travel is starting to lose momentum with travelers indicating that travel deterrents are starting to impact the number of overnight trips.

Americans report lower travel budgets and less price gouging by travel companies. But with travel marketing, podcasts and TikTok continue to grow.

Americans don’t appear to be sacrificing their travel. Instead, many anticipate spending differently on their trips and making compromises on where they spend.

With all the hubbub around AI and advertising, Future Partners decided to bring together a panel of travelers to react to AI-generated travel ads.

Who exactly are these Americans traveling abroad in droves this year? The Future Partners team got curious and decided to delve into a profile of U.S. travelers who say they are very likely to travel outside of the U.S. in…

Warnings mount as travel value declines in visitor perception.

Pet peeves about the travel experience abound, from transit delays to snoring seatmates.

Will Americans curb their travel spending enthusiasm in the coming months?

The annual update of the Destinations Edition explores where Americans look to visit in 2023.

Given the deserved attention on how economic conditions will impact the travel industry’s performance this year, it is important to more fully understand how travel fits into consumers’ priorities.