The State of the American Traveler in February 2025—Cooling Travel Sentiment, TikTok Stable, the Importance of Romance
There is a growing sense of caution among American travelers.
The State of the American Traveler
The State of the American Traveler in December 2024—Christmas & New Year’s Travel, AI Interest Outpacing Usage
Holiday Travel Outlook, AI Usage for Travel Planning
The State of the American Traveler in October 2024—Holiday Travel, Election (non) Impact, Increasing Travel Volume and Budgets
Two in Five American Travelers have trips planned for the holidays as of September 2024.
The State of the American Traveler in September 2024—Sentiment Strong Heading into Fall, Record Travel Budgets, Safety Matters, Trip Planning Windows Increasing
August wave indicates a longer trip-planning window and interest in destination safety.
The State of the American Traveler in July 2024—Road Trips, EV Travel LatinX Travelers
Summer travel surges with 50.7% of travelers reporting they have at least one trip planned in July and/or August.
The State of the American Traveler in June 2024 — Bustling Summer Travel Season, Fourth of July Trip Plans, Pet Travel
High trip expenses continue to irk American traveling consumers, but it’s not getting in the way of a sizzling summer travel season.
The State of the American Traveler in May 2024—Record-Level Travel Budgets, Current Trip Motivations, Ads on Streaming Services, Hybrid Workers
Average annual leisure travel spending hits $4,826, one of the highest on record. Streaming services are now consistently ranked in the top 6 travel inspiration resources