The State of the American Traveler

Early to bed and early to rise makes a man healthy, wealthy and wise. — Benjamin Franklin

Americans commit to spend on travel and experiences, trip planning windows continue to shrink, and AI, podcasts and streaming services continue to grow.

Perceptions of economic pressure and uncertainty persist, but a robust holiday travel season and travel-related tattoos tell a different story.

Americans are feeling the normalizing effects of the grand reopening, with more summer trips planned and minds opened for travel inspiration. However, the renewed travel activity across the country may be causing attitudes towards local tourism to backslide.

American travel is starting to lose momentum with travelers indicating that travel deterrents are starting to impact the number of overnight trips.

Americans report lower travel budgets and less price gouging by travel companies. But with travel marketing, podcasts and TikTok continue to grow.

Americans don’t appear to be sacrificing their travel. Instead, many anticipate spending differently on their trips and making compromises on where they spend.

With all the hubbub around AI and advertising, Future Partners decided to bring together a panel of travelers to react to AI-generated travel ads.

Who exactly are these Americans traveling abroad in droves this year? The Future Partners team got curious and decided to delve into a profile of U.S. travelers who say they are very likely to travel outside of the U.S. in…

Warnings mount as travel value declines in visitor perception.