The State of the American Traveler

California Dreaming

No doubt about it—the winter days are upon us. Time to slow down, cozy up and dream of the tropics. What’s that? Humidity’s not for you? Right then—maybe the slopes. Saguaro and desert blooms? Mangroves and mossy trees? Amber waves…

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The Impact of Recent Disasters on Destinations

They say that life comes at you fast, and in the last several months, several of our friends in the industry have experienced this firsthand. Unexpected natural or human-caused disasters have touched their destinations, consequently impacting their brands and their…

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A Revolution in DMO Website Research

Innovation is our favorite thing here at Destination Analysts. We’ve been on the cutting edge of destination research for two decades now, and still love nothing more than moving the needle forward.

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DMO Websites and the 3.4% Rule

While the modern DMO must tackle a dizzying array of online marketing objectives, inspiring undecided website users to visit the destination is quite possibly their most important online objective. The reason for this is straightforward. Generating so-called “incremental visits” is…

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Record Travel Optimism as Summer Season Nears

According to our April The State of the American Traveler™ tracking survey, more Americans than ever are expecting to increase the number of leisure trips they will take in the upcoming year. Leisure travel optimism is at a record high,…

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