The State of the American Traveler in April 2026—Summer is Committed, AI is Planning, and Value is Critical
Recession Fears Spike and Geopolitical Headwinds Emerge—But Travelers Are Already Booked and Shopping Smart
Artificial Intelligence
Travel Planning in 2026: AI-Assisted, Not AI-Driven
Artificial intelligence is now a highly visible and important part of the travel planning experience, but new research shows travelers are integrating it carefully rather than treating it as a replacement for established behaviors.