Destination
Mapping Your Place in Travelers’ Minds
A question worth thinking about: do travelers actually see your destination as different from the places you compete against? You likely know how travelers rate you on food, or outdoors, or family appeal. That tells you about level, not position — and position…
Too Pricey to Visit but Still on Everyone’s List?
In the current economic climate—marked by sustained feelings of uncertainty and price sensitivity—affordability has become a central theme in both discourse about travel destinations and actual consumer decision-making.
How Visible Federal Activity is Shaping City Travel Decisions
The increased visibility of federal enforcement activity is not universally polarizing, but among travelers who do react, discomfort clearly outweighs reassurance.
The State of the American Traveler in August 2025
Travel remains Self-Care in a Financially-Conscious America