Top Domestic Destinations
The chart below maps selected top domestic destinations by travelers’ familiarity (size of bubble), appeal (Y-axis) and likelihood of visitation (X-axis). In January 2020, cities like New York, Las Vegas, Orlando, Los Angeles and San Francisco topped the destinations Americans felt most likely to visit.
In terms of what types of destinations Americans were planning to travel to in 2020, in January 2020, 74% of American travelers said they were going to take 1.9 leisure trips to cities and metropolitan areas. In contrast, only 0.6 trips of planned trips were to National Parks.
In January 2020, word of mouth–either directly or through social media–was the most relied upon source American travelers turned to for travel inspiration. Online media was on the rise and less were relying on offline media for inspiration.
